In this constantly changing and emerging competitive environment, you need to make efforts to take your business to a new height.
We all have faced difficulties due to the COVID-19 crisis all over the world. Now it’s time to start with a new beginning.
We are here to provide you with the effective marketing tactics that will help you to implement in your eCommerce business.
What is eCommerce Marketing?
eCommerce marketing is the procedure of making promotional strategies and awareness to drive traffic to your eCommerce website. eCommerce marketing is widely used to promote your online store or to run more traffic to your business.
eCommerce marketers should make use of social media, search engines, keywords, digital content, and email campaigns to get attracted by their customers and convince them to purchase online.
eCommerce marketing provides methods to promote your products. eCommerce marketing is a highly- effective method to implement while you are developing your eCommerce marketing strategy to promote your products.
- Engage your customers through Content Marketing-
Every eCommerce store should add a blog regularly, to reach your customers. Always keep your blog content engaging. Feature your blog on your online store. Add your blog to the main navigation page so, that your customers will get that with ease.
Blog posts drive free traffic to your site in many different ways:
- In improving your store’s SEO
- To transform your website visitors into customers.
- To increase customer engagement to your site.
Include Reviews on product pages-
Reviews are the strongest and genuine social proof that you can have in your online business. It helps to justify your own decisions. This builds trust and acts as evidence amongst your customers that others have done it.
When you allow your customers to add honest reviews, you will get both positive as well as negative reviews based on your customer’s personal experience.
It creates authenticity when your customers add negative reviews. Obviously, no business gets 100% positive feedback.
Take your negative reviews positively as an opportunity to improve your business tactics and get serious about growing your business.
- Rank your SEO-
Search Engine Optimization (SEO) is an essential part of marketing your products online. Always make sure that your website and including your product pages have been fully optimized for the exact keywords your customers are searching for.
When it comes to social media marketing for eCommerce, make sure you are accessing the right keywords and exclusively promoting your products.
When it comes to SEO, adding page titles, URLs, meta descriptions, product descriptions, image alt text, etc. is the most important thing.
Reviews shared by your customers add more valuable SEO content to your product pages because the content is more relevant, unique, and fresh.
- Start email marketing-
Email marketing is the keystone to eCommerce marketing. Convince your customers through your content in a fantastic way and make them sure that they stay at the forefront of your mind.
Emails are the most effective medium to reach and convey the messages and even asking for product reviews after your customers have received and shared their purchase experience.
Keep in mind that you write creative content that they should click on your email first to read it out!
One thing which is getting popular day by day is that we don’t have to write and send an email manually. When it comes to automated email marketing tools, we can use some of the tools which are only made for eCommerce.
- Push Notifications-
This is considered to be the most effective way to engage your customers to convince them to visit your site and buy your products. You can easily convey your message to your potential customers about your offers or discount, product announcements. You can also discount special offers to your customers who are already interested in your products.
Write eye-catching content in your push notifications. Make them convinced to visit and have look into your website.
Always offers discounts and special gift vouchers in the pop-up notification.
- Market on Social Media-
Social media marketing is entirely free and provides you with an extremely helpful way to build and expand relationships with your targeted customers. It also helps you to get connected with your new users.
Facebook, Instagram, LinkedIn are the three key social media platforms that eCommerce businesses should focus on.
Social media platforms enable you to grow your business with the help of product ads that displays multiple images and videos of your product. This will initiate your viewers to discover and prepare a mindset of your products even before visiting your online store.
Add a post on Facebook and add Instagram highlights to announce and promote your reward points, discount codes, coupons for free shipping, gift vouchers, etc.
- Time to sell your products online!
Set up your eCommerce business the right way.
Hope this blog has helped you to put together a basic strategy on eCommerce marketing.
Try to perform at least one of the eCommerce marketing tips given above every single day for the next few weeks to promote your online store. In the end, figure out which strategy worked best to implement new sales.
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