An eCommerce platform provides a base for selling your products online with enhanced services. As eCommerce is getting vast day by day, you cannot avoid some mistakes instead, get enhanced in attracting customers.
Check out these common mistakes to avoid when you are getting started with your online shopping store in the Indian eCommerce market.
Mistake 1) Poor customer service-
Customer service is the most primary thing you need to focus on. It includes different facilities like how you respond to the customer messages through your website. How do you respond to the questions and comments on social media? It’s about how you answer your customer’s complaints over the phone calls and via mail. About interaction, you have with a customer that requires your attention and support.
The customer should think that it’s very easy to get their questions answered, speaking to a person, or filing a complaint with no other bother.
Mistake 2) Not defining and understanding your target audience-
This is one of the biggest mistakes a business owner can make is not defining their target audience, and utilizing some time to understand your ideal customer. In every business, you will have to keep your customers in mind.
Mistake 3) Poor Design and Themes-
A good design and theme are the two different aspects of an eCommerce website. To sell your products online your store theme should be attractive.
They both play an important role in representing your store. The main goal of your store should be to quickly grab more customer’s attention and convince them to dig deeper into your credentials.
Mistake 4) Poor products description and information-
Your customers are not able to interact with your products before they buy them, it is your role to explain to them exactly what it is they are going to buy.
Mistake 5) Lack of payment options-
eCommerce has come up with a variety of payment options. There are dozens of payment options available for eCommerce customers so that they can pay for their orders. While you don’t necessarily need to provide all of these options, instead you can provide the most preferable method to this.
Mistake 6) Lack of Delivery and Shipping options-
The customers would expect to have a shipping option for their products and fulfillment of delivery details. Provide them with a shipping option in terms of delivery time and product prices.
Some want their packages to be get delivered as soon as possible, no matter the cost, some don’t mind waiting for extra few days, and others want to know how all of their package updates are being processed.
Providing your customers with more than one shipping choice, because will surely improve your business.
Providing eCommerce order tracking is now considered a vital service for every eCommerce company to offer. Option for order tracking which will allow your customers to keep track of online orders and shipments, frequent updates on the order status.
Mistake 7) Poor hierarchical sequence of products-
When categorizing your products group-wise, you certainly have to do this in a way that makes sense.
As the point is to make category pages for your products to make it easy for your website visitors and customers to find the reliable products they are looking for. You don’t have to be much specific, you will have to include each category more than one or two items.
Mistake 8) Having Technical flaws-
Your home page should be free from technical faults and other such issues. Ensure that every link of your website is working properly especially your website’s home page. It should redirect your customers to the correct page. It should optimize your website’s loading speed. Ensuring that your site is optimized for all mobile devices. Your website should be responsive enough and page loading time should be quicker.
Mistake 9) Poor Site navigation-
Nothing else can disappoint your customer more than poor website navigation. Your customers will find it hard to get information. However, many buttons and too many font types and colors make the customers to get failed and often result in no sale.
Your eCommerce website should prove to be easy to navigate. People should be able to easily navigate from product pages to images.
Mistake 10) No Search Optimization Strategy-
If a customer needs to buy some products online, they will just search it on Google. There’s a good chance that they will search for your store or products using one of the major search engines like Google if you use a better SEO strategy.
You should have a robust SEO plan for your site to be listed in the first few pages of the search results. Search engine optimization is not only about concentrating on specific keywords, it is more than that.
Mistake 11) Lack of Social Media Presence-
Social media plays one of the most vital roles these days. It is truly difficult to maintain a business without any social media presence.
Social media like Facebook, Instagram, and Twitter are the best choice to promote the products of your store. It also enables people to spread a few words about products and sites. Make sure that you have social sharing buttons available on all of your product pages of social media handles.
Mistake 12) Inadequate product images-
Visual images and graphics attract more! Customers will get more information about the product through its image. It will help your customers to understand what they are buying. Since they cannot touch or feel the products to test it out.
In such a way, make sure that you are uploading more images of the products on various edges. If the product comes in many different colors, make sure to include all picture options as well.
A hover zoom-in and zoom-out function on an eCommerce website actually display the full image size. The base image should be larger enough, however, too-small images imply that you can’t zoom, and too-large images can slow down your website.
Mistake 13) Not having a strong Brand message-
A brand message builds the identity of your business. A brand is always known for its products and services. However, a strong brand message creates a brand identity that is recognized all across the world.
To build a successful business, you will need to be aware people about your brand.
Once you have overcome the challenge of common mistakes in the eCommerce business. Now you are ready with your eCommerce store to start selling products online and splash on the eCommerce platform.
Always focus on brand messaging, website design, and target audience to reach your customers.
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